DTC skincare · Product visualization
Forty pack shots across eight SKUs — five-day turnaround
A Canadian DTC brand approached us mid-quarter with a familiar problem: their photographer was booked, the campaign was not, and the product team needed pack shots with three colour variants per SKU by the following Tuesday. The visual challenge was not just volume — it was material accuracy. The serum bottle had a specific glass refraction that earlier AI attempts had flattened into plastic.
We ran a two-day discovery session, built a diffusion workflow with LoRA tuning on their existing style reference photography, and configured control-net guidance for consistent bottle geometry. The image pipeline produced first drafts within hours; our image QA team flagged twelve frames with label drift and four with incorrect cap colour.
After two inpainting refinement passes and a human review loop with their art director, we delivered 40 production-ready frames. Two were held for legal review because of ingredient text legibility — exactly the kind of catch that automated generation alone would miss.
Scope: product image batch · C$14,500 · 5 business days
National retailer · Campaign imagery
Hero frames for a fall launch — no location shoot
A national retailer needed environmental campaign visuals for an in-store and digital fall programme. The original plan involved a two-day location shoot that was cancelled six weeks before launch. Marketing still needed twelve hero frames with consistent autumn lighting, specific product placement and on-brand colour grading.
We designed a concept-to-frame image pipeline combining text-to-image generation with outpainting for aspect ratio variants and image upscaling for large-format print. Style reference boards from their previous campaigns anchored visual direction. Every batch went through brand-safe imagery review — checking for unintended competitor logos, incorrect product proportions and off-brand colour shifts.
The engagement delivered eleven approved frames and one rejected after legal flagged a background trademark. Total production time was eleven business days from brief to final delivery. The client reported the assets performed comparably to their location-shot campaigns in past seasons — we note this as their observation, not a guaranteed outcome for similar projects.
Scope: campaign imagery · C$22,000 · 11 business days
Scale-up fintech · Brand visual system
Building a repeatable on-brand generation system
A Toronto scale-up needed more than a one-off batch — they wanted a neural image pipeline their internal marketing team could run monthly for blog headers, social assets and presentation visuals. The challenge was visual consistency: three different freelancers had been prompting independently, and everything looked like a different brand.
We spent three weeks on discovery and built a complete visual prompt system with documented negative constraints, approved style references and a LoRA trained on their illustration-adjacent photography style. The image pipeline included automated guardrails for colour palette drift and a mandatory human-in-the-loop review before any asset left the studio.
After handoff, their team ran four independent monthly batches over the following quarter. Visual consistency scores — measured against their internal brand rubric — improved across all four cycles. We supported with two retainer check-ins per month during the transition period.
Scope: visual system + retainer · C$31,500 initial · C$4,800/month retainer
Hospitality group · Environmental imagery
Lifestyle frames for a property refresh — winter light constraints
A hospitality group managing properties across Ontario needed refreshed environmental imagery for their booking platforms. Winter shooting windows were narrow, and each property had distinct architectural character that stock photography consistently misrepresented.
We combined site reference photography (shot by their team on phones) with diffusion model generation to produce synthetic photography that respected each property's actual proportions and sightlines. Inpainting corrected window reflections; image upscaling prepared assets for retina displays. Six properties, four angles each, delivered over three weeks with a standing image QA pass on every frame.
Scope: environmental imagery · C$18,500 · 15 business days
Pipeline configuration — every engagement documents its diffusion workflow for client handoff.
Disclaimer: Case studies describe past client work with anonymised details. Timelines, budgets and outcomes vary by project scope, brief quality and references. We do not guarantee that future engagements will achieve similar results. AI-generated imagery requires human review and may contain errors.